Final International University LMS 2

This course is designed to study principles, elements, and practices underlying effective business communication. The course focuses on approaches for planning, creating, and transmitting business information within a variety of business situations found in the global marketplace.

Course Aims and Objectives: The aim of this course is to introduce students to the principles and applications of statistics in business and economics. Students will learn how to collect, organize, summarize, and analyze data, apply probability concepts, and use statistical inference techniques for managerial decision-making. The course emphasizes interpretation of statistical results and their relevance to real-world business problems.

Course Content: The course covers descriptive statistics, probability theory, discrete and normal distributions, sampling distributions, estimation, and hypothesis testing. Applications in business, economics, and management decision-making are integrated throughout

Course Learning Outcomes (CLOs): 

(Knowledge, skills and competencies expected to be achieved at the end of the course) 1) On the successful completion of the course, students will be able to:

• Explain fundamental concepts and principles of statistics and their role in business and economics.

• Describe different types of data and appropriate methods for data collection, organization, and presentation.

• Apply probability concepts and basic statistical inference techniques to analyze business problems.

• Interpret statistical findings and relate them to real-world managerial decisions.

2) On successful completion of the course, students will have developed their skills in:

• Using statistical tools and software to summarize and analyze data effectively.

• Applying quantitative reasoning to support evidence-based decision-making.

• Solving business problems through statistical analysis and logical interpretation.

• Presenting statistical results clearly and professionally in written and oral form.

3) On successful completion of the course, students will have developed their appreciation of values related to:

• The importance of accuracy, integrity, and objectivity in data analysis.

• Ethical use of statistical information in business and research contexts.

• The value of data-driven thinking and continuous learning for effective management and leadership.

The objectives of this course are to establish a sound foundation of financial accounting principles and to ensure students understand the process of gathering, recording, classifying, summarizing, reporting as well and interpreting financial information. A first accounting course introduces the student only briefly to actual accounting concepts, practices, and techniques. The real focus of this course is on the meaning and usefulness of accounting information. After completing this course, students will be able to use accounting information for decision-making. Everyone needs a basic understanding of accounting information, not only those students planning a business career. Accounting information is useful in any career as well as in personal financial activities.

The course is designed to enhance student’s knowledge of digital media and how it affects society and industries. It focuses on the ways to use this knowledge with the proper tools to interpret and analyze the digital environment to create and execute successful digital campaigns. The course will include concepts such as networking, online communities, sharing, collaborative practices, user-generated content, crowdsourcing, and gamification. The students are expected to create a plan for a digital campaign by the end of the course through the use of digital marketing tools such as Google Analytics, Facebook Ads and the like.

This course focuses on how the digital technologies are shaping the future of societies through emphasizing the principles of media literacy, digital media as well as the impact of digital technology on the individual and society. The course also presents the Internet as a double-edged sword for being positive and creative in the hyper-connected world and at the same time negative for creating concerns related to technology addiction, copyright infringement, unethical digital citizenship, and privacy issues. It also addresses how digital culture impacts our daily lives as individuals and as a part of the society

This course introduces students to the principles and practices of Integrated Marketing Communications (IMC), focusing on how organizations strategically coordinate and integrate various communication tools to deliver clear, consistent, and meaningful brand messages to diverse stakeholders. Students will gain a foundational understanding of branding and communication theories, the promotional mix, and the development of integrated marketing communication plans. The course also addresses the ethical, social, and legal considerations associated with integrated brand messaging. Emphasis is placed on the practical application of IMC concepts through the analysis and creation of effective marketing communication campaigns.

The aim of this course is to provide the students with the basics of communication concepts as well as traditional and new forms of media. The course teaches students the evolution of traditional media into the digital platforms and creating new media form and explores the various forms of media and the forces that shape its development. The course offers theories of communication and how they relate to digital media. It also explores the ways technology affects communication through emphasizing the implications of newer and interactive forms of media

Marketing is one of the main functions of businesses that deals with customer/consumer's needs and wants. This course aims to provide the students with the fundamental concepts of marketing with an emphasis on how to create value for customers. The main subjects of this course are concepts such as marketing intelligence and market research, 4Ps of marketing (product, place, price, promotion), strategies for segmentation, targeting, differentiation, positioning, market expansion, competitive advantage, and contemporary concepts in marketing such as sustainable marketing, green marketing. Students develop an understanding of the theories and techniques of planning, conducting, analyzing and presenting market studies.  

This lesson provides a comprehensive exploration of how organizations and businesses use information technologies and information systems to achieve their corporate goals. By the end of the lesson, students will have a clear understanding of the role Information Systems play in securing a competitive advantage in today’s dynamic business environment. 

Key topics include: Information Systems in global business, global e-business (how businesses utilize information systems), the relationship between information systems, organizations, and strategy, the foundations of business intelligence, achieving operational excellence and customer intimacy, e-commerce (digital markets and digital goods), improving decision-making, and managing global systems.

Lecture Format: The course will be conducted in a face-to-face format, combining traditional lecture delivery with interactive learning methods. In addition to lectures, students will engage in case studies, both group and individual projects, centered around real-world business challenges. These hands-on activities are designed to bridge theoretical concepts with practical application, allowing students to analyze and solve issues faced by actual companies in today's business landscape.

Pricing is the only element of the marketing mix that generates revenue directly. Accordingly, it is one of the crucial strategic decisions businesses deal with for maximization of profits. Organizations and marketing professionals today face many challenges in optimizing pricing strategies, processes and tactics to acquire and retain consumers. In order to tackle the day's challenges, this course will provide the students with the basics of pricing concept and pricing strategies to help students understand and use the concepts when making pricing decisions.

The goal of this course is to teach students the essentials of businesses they will lead or manage in the future. In this course, students will explore all of the primary disciplines in business on an introductory level. Topics to be covered in the course include business environment, ethic and corporate social responsibly, international trade, entrepreneurship and small business management, ownerships, cultural differences among nations, managing and organizing businesses and operations management.

This course is divided in two parts to be thought as BUSN101 and BUSN102. The goal of this course is to teach students the essentials of businesses they will lead or manage in the future. In this course, students will explore all of the primary disciplines in business on an introductory level. Topics to be covered in the course include business environment, ethic and corporate social responsibly, international trade, entrepreneurship and small business management, ownerships, cultural differences among nations, managing and organizing businesses and operations management.

This course is divided in two parts to be thought as BUSN101 and BUSN102. The goal of this course is to teach students the essentials of businesses they will lead or manage in the future. In this course, students will explore all of the primary disciplines in business on an introductory level. Topics to be covered in the course include business environment, ethic and corporate social responsibly, international trade, entrepreneurship and small business management, ownerships, cultural differences among nations, managing and organizing businesses and operations management.

The course aims to introduce students to the core concepts, theories, and methods of political science, with a focus on domestic politics, in order to develop students’ ability to think politically about institutions, actors, and processes of governance.