Final International University LMS 2

This lesson provides a comprehensive exploration of how organizations and businesses use information technologies and information systems to achieve their corporate goals. By the end of the lesson, students will have a clear understanding of the role Information Systems play in securing a competitive advantage in today’s dynamic business environment. 

Key topics include: Information Systems in global business, global e-business (how businesses utilize information systems), the relationship between information systems, organizations, and strategy, the foundations of business intelligence, achieving operational excellence and customer intimacy, e-commerce (digital markets and digital goods), improving decision-making, and managing global systems.

Lecture Format: The course will be conducted in a face-to-face format, combining traditional lecture delivery with interactive learning methods. In addition to lectures, students will engage in case studies, both group and individual projects, centered around real-world business challenges. These hands-on activities are designed to bridge theoretical concepts with practical application, allowing students to analyze and solve issues faced by actual companies in today's business landscape.

Pricing is the only element of the marketing mix that generates revenue directly. Accordingly, it is one of the crucial strategic decisions businesses deal with for maximization of profits. Organizations and marketing professionals today face many challenges in optimizing pricing strategies, processes and tactics to acquire and retain consumers. In order to tackle the day's challenges, this course will provide the students with the basics of pricing concept and pricing strategies to help students understand and use the concepts when making pricing decisions.