Final International University LMS 2

Marketing is one of the main functions of businesses that deals with customer/consumer's needs and wants. This course aims to provide the students with the fundamental concepts of marketing with an emphasis on how to create value for customers. The main subjects of this course are concepts such as marketing intelligence and market research, 4Ps of marketing (product, place, price, promotion), strategies for segmentation, targeting, differentiation, positioning, market expansion, competitive advantage, and contemporary concepts in marketing such as sustainable marketing, green marketing. Students develop an understanding of the theories and techniques of planning, conducting, analyzing and presenting market studies.  

This lesson provides a comprehensive exploration of how organizations and businesses use information technologies and information systems to achieve their corporate goals. By the end of the lesson, students will have a clear understanding of the role Information Systems play in securing a competitive advantage in today’s dynamic business environment. 

Key topics include: Information Systems in global business, global e-business (how businesses utilize information systems), the relationship between information systems, organizations, and strategy, the foundations of business intelligence, achieving operational excellence and customer intimacy, e-commerce (digital markets and digital goods), improving decision-making, and managing global systems.

Lecture Format: The course will be conducted in a face-to-face format, combining traditional lecture delivery with interactive learning methods. In addition to lectures, students will engage in case studies, both group and individual projects, centered around real-world business challenges. These hands-on activities are designed to bridge theoretical concepts with practical application, allowing students to analyze and solve issues faced by actual companies in today's business landscape.