- Teacher: Caglar OZTURK
Search results: 129
- Teacher: Fidelis ABBA
- Teacher: Ulvi KESER
- Teacher: Ulvi KESER
- Teacher: Isma ROSYIDA
- Teacher: Isma ROSYIDA
On the successful completion of the course, students will be able to:
1 . Analyze the cybersecurity threat environment and evaluate risks to information systems.
2. Develop security planning and policy frameworks that align with organizational needs.
3. Apply cryptographic methods and access control mechanisms to protect data and systems.
4. Design and secure network architectures using firewalls, host hardening, and application security practices.
Implement incident response and disaster recovery strategies to ensure business continuity and resilience.
- Teacher: Joshua SOPURU
This course introduces students to the principles and practices of Integrated Marketing Communications (IMC), focusing on how organizations strategically coordinate and integrate various communication tools to deliver clear, consistent, and meaningful brand messages to diverse stakeholders. Students will gain a foundational understanding of branding and communication theories, the promotional mix, and the development of integrated marketing communication plans. The course also addresses the ethical, social, and legal considerations associated with integrated brand messaging. Emphasis is placed on the practical application of IMC concepts through the analysis and creation of effective marketing communication campaigns.
- Teacher: Linart JANBOUT
- Teacher: Seniha BESIM
- Teacher: Caglar OZTURK
- Teacher: Caglar OZTURK
- Teacher: Zhila ABSHARI
Behavioral science explores the prevailing theories and empirical methods in the study of behavioral science, combining both sociological and psychological perspectives. It is concerned with understanding human social interaction from multiple level of analysis, both interactions of biology and environment, via basic and applied scientific research. This course addresses a wide range of subjects including perception, the self, attitudes, emotions, socialization, groups, influence, interpersonal attraction, aggression, prejudice and discrimination. Overall, this course will attempt to foster the student's interest in behavioral science as well as scientific curiosity in a fun, supportive and also intellectually stimulating environment.
- Teacher: Linart JANBOUT
The aim of this course is to provide the students with the basics of communication concepts
as well as traditional and new forms of media. The course teaches students the evolution of
traditional media into the digital platforms and creating new media form and explores the
various forms of media and the forces that shape its development. The course offers theories
of communication and how they relate to digital media. It also explores the ways technology
affects communication through emphasizing the implications of newer and interactive forms
of media
- Teacher: Jeni ZINNEHA
- Teacher: Oluwaleke AWONAIKE
The course introduces the fundamental principles of marketing and their role in business strategy and
customer relationship management. It emphasizes the creation of customer value, the analysis of the
marketing environment, and the understanding of consumer needs and behaviors. Students will explore the
development of customer-driven marketing strategies, focusing on segmentation, targeting, and positioning,
alongside the effective integration of the marketing mix. By combining theoretical perspectives with practical
applications, the course equips students with the knowledge and skills to analyze markets and apply marketing
concepts in dynamic and competitive contexts.
● The role of marketing in creating value and building relationships
● Understanding customer needs and marketplace dynamics
● Analyzing the marketing environment and its forces
● Developing customer-driven strategies (segmentation, targeting, positioning)
● Designing and integrating the marketing mix (product, price, place, promotion)
- Teacher: Jeni ZINNEHA
Marketing is one of the main functions of businesses that deals with customer/consumer's needs and wants. This course aims to provide the students with the fundamental concepts of marketing with an emphasis on how to create value for customers. The main subjects of this course are concepts such as marketing intelligence and market research, 4Ps of marketing (product, place, price, promotion), strategies for segmentation, targeting, differentiation, positioning, market expansion, competitive advantage, and contemporary concepts in marketing such as sustainable marketing, green marketing. Students develop an understanding of the theories and techniques of planning, conducting, analyzing and presenting market studies.
- Teacher: Linart JANBOUT
- Teacher: Caglar OZTURK