This course explores the intersection of neuroscience and marketing, providing participants with insights into how consumers think, feel, and make decisions. Through a combination of theory and practical applications, participants will learn how to apply neuroscience principles to create more effective marketing strategies that resonate with consumers on a deeper, subconscious level.
Key topics include:
- Understanding consumer behavior through brain science.
- The role of emotions and cognitive biases in decision-making.
- Using sensory marketing to influence perception and preferences.
- Neuromarketing tools and techniques, such as eye-tracking, EEG, and fMRI.
- Ethical considerations and best practices in neuromarketing.
Participants will analyze real-world case studies, explore the latest research, and develop skills to design campaigns that capture attention, evoke emotions, and drive consumer action. By the end of the course, they will be able to apply neuromarketing insights to enhance branding, product design, advertising, and customer experiences, ultimately improving business outcomes.
- Teacher: Yener GIRISKEN