Students develop actual marketing campaign for business within hospitality industry. Emphasis on (a) analysis of market, competition and product, (b) planning financial budget and (c) developing short-term and long-range strategies to achieve desired profit through effective advertising, sales and public relations plan. This course includes, long term marketing strategies in tourism sector such as tourism marketing planning, tourism marketing mixed elements, international tourism marketing topics and services. The content of strategic marketing topics includes CRM application, long-term customer satisfaction, customer loyalty, guest satisfaction programs, etc.
- Teacher: Mete GIRGEN