This course concentrates on the history of political thought from the sixteenth century onwards and aims to find answers to fundamental questions of politics. In its chronological coverage of political theories, it raises the following questions. Why do societies need governments? Where does the government derive its legitimacy from? What should be nature of the power of government? How much power should government have? Should government have extensive or limited power? The main themes of political though like reason, freedom, obedience, political obligation, society, state and sovereignty will be critically analyzed through the study of the works of Machiavelli, Hobbes, Locke, Jan Jack Rousseaux, Marx and Mill among others. In analyzing the views of political theorists the course aims to move beyond their views and political visions and attempt to see what lessons we can draw from them in order to understand the contemporary world and contribute to a peaceful co-existence in it.


This course aims to assist you to understand the role that financial institutions and markets play in the business environment. It also helps you to develop a series of applications of principles from finance and economics that explore the connection between financial markets, financial institutions and the economy, commercial banks, investment banks, insurance companies, mutual funds, the Central Bank Systems and their role of in the economy. An analytical framework to evaluate the interaction of individuals, firms, governments, markets and the aggregate economy.

 

Academic Year/Semester

2020 – 2021 / SPRING

Course Code and Title

FINA 202   FINANCIAL MARKETING

Group(s)

 

Instructor(s)

M.R ERTANIN

Office No.

 

Phone No.

0533 87 97 22

Course Days/Hours/Rooms

 

FRIDAY,  14.30-17.20,

Office Hour(s)

online, by appointment, tba

e-mail

mustafa.ertanin@final.edu.tr

Web Page

www.final.edu.tr

 

 

Aim of the Course

This course aims to assist you to understand the role that financial institutions and markets play in the business environment. It also helps you to develop a series of applications of principles from finance and economics that explore the connection between financial markets, financial institutions and the economy, commercial banks, investment banks, insurance companies, mutual funds, the Central Bank Systems and their role of in the economy. An analytical framework to evaluate the interaction of individuals, firms, governments, markets and the aggregate economy.

 

 

Classroom Procedures

Lectures, group discussions and works, presentations, visiting industry experts

 

 

 

Weekly Instructional Plan

Week 1

Introduction: Overview of the Financial System

 

Week 2

1. Types of financial institutions  Function of Financial Markets and financial intermediaries (brokers, dealers & market makers)

1.2 Financial Market instruments

1.3 Understanding financial markets through the Financial Crisis

 

Week 3

2 Central Banking and the monetary policy

2.1 Central Banks: origins, structures and functions

2.2Tthe European Central Bank (ECB) and the  Monetary policy                   

         

Week 4

Week 5

3: The Money Markets

3.1 Concepts and classes

3.2 Understanding interest rates

3.3 The yield curve (risk and term structure)

 

Week  6

3.4 Interbank market

3.4 Commercial paper and repos

Week 7

4.1 Banking industry: structure and regulation

4.2 Banking products and regulation: Basel´s agreements

4.3 Other financial institutions            

Week 8

Week 9

Week 10

5. Financial markets

1.1 Types of markets and Regulation (Organized vs OTC; primary vs secondary market)

1.2 Equity securities; Debt securities; Forex and Derivatives

2:Fixed income markets‐,The bond market

2.1 Market structure

2.2 Relationship between interest rates and Bond prices

2.3 Valuating bonds. Interest Risk vs Cash flow risk

2.4 Bond markets in the real world. Understanding the newspaper in

Week 11

6. The Stock Market                 

.1 Concepts, market structure, participants and products

Week 12

7. The Foreign Exchange Market

1 Forex Exchange rates (spot & Forward)

2 Theory of Purchasing Power Parity

3 Arbitrage

Week 13

8. The Derivatives Markets

1 Futures (Swap, Fras and forward contracts) & Options. Derivatives markets (MEFF)

CRYPTO Currency and Markets

.

Week 14

Revisions

 

 

 

 

 

 

 

 

 

Requirements

This course requires the students to attend the class sessions. There are regular teaching sessions, case study discussions and practical problems and questions. Active student participation is important. The students are advised to read the assigned material prior to the class, in addition to preparing the problems and case studies when assigned.

1. Show up. 2. Read book before you come to class and be prepared to ask and answer questions. 3. Spend 3-5 hours outside class on the subject each week. 4. See me ASAP if you have problems. 5. Work hard and show respect to class.

 

Resources

Textbooks

Mishkin, Frederic S (2014): The economics of Money, Banking, and Financial

Markets Ed. Pearson. 10th edition. (some chapters)

Marketing Finance: Turning Marketing Strategies into Shareholder Value, Keith Ward, Butterworth-Heinemann

Articles and news

A variety of material will be handed out in the classroom or through the course

webpage

Web pages

ECB; FED; NYSE; Financial Times

Notes

The student will be supplied with lesson notes and slides through the course webpage

Additional reading list

On going Academic Papers and news during the course

 

 

Evaluation

Percentage

Assignments

10

Presentations

10

Midterm Examination

35

Final Examination

55

 

Synchronous attendance is essential for students who attend courses online. Asynchronous attendance after the last day of classes specified in the Academic Calendar will not be taken into consideration. Students are responsible for checking their own attendance. Due to the possibility of asynchronous attendance of lessons, attendance will not be shown in SIS.

 

 

LEARNING OUTCOMES / COMPETENCES

 

On successful completion of the course, students will have acquired knowledge for;

·       Economies and private enterprise systems,

·       Central Banks, the way investment banks and mutual funds operate

·       Marketing of financial services, Financial Instruments, regulations

·       Main financial assets and how they may be valued

·       The contribution of finance theory to financial practice

·       Stock market prices and returns; stock market risk and the influence of risk on the pricing of shares

·       The characteristics and pricing of financial futures and options

 

On successful completion of the course, students will have developed their skills in

The sales process and financial management principles, the term structure of interest rates,  the basic features of options and futures and financial instruments and markets and by various institutions.

 

On successful completion of the course, students will have developed their appreciation of values related to

·       Regulations and Integrity for financial stability

·       Ethical Financial Practices

 

 

 

PLAGIARISM This is intentionally failing to give credit to sources used in writing (or speaking) regardless of whether they are published or unpublished. Plagiarism (which also includes any kind of cheating in exams) is a disciplinary offence. Learn more at: http://www.plagiarism.org/